Author Archives: O C T O adv.

In the right hands, a logo can be a designer’s most powerful tool for creating and promoting a brand. However, when all they have to play with are shape and

A relatively new concept in the field of digital marketing, we explore what is ASO and how you can use it to improve the visibility of your app… Undeniably, the

AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur